Top 10 Beauty “how-to…” questions of 2020

A look back at 2020: To no one’s surprise, the top 2 googled questions on “How to make” were – How to make hand sanitizers and How to make face mask with fabric? In addition to bingewatching Netflix shows, pandemic lockdowns and restrictions also fueled a craze of do-it-yourself (DIY) trends. Here’s a look back at what topic trended the most in Beauty How To’s in US.

Top 10 Beauty How To’s Trending Questions of 2020 (US):

1. How to cut men’s hair?

2. How to plop hair?

3. How to color your hair at home?

4. How to wash your hands?

5. How to style curtain bangs?

6. How to cut women’s hair?

7. How to do knotless braids?

8. How to fade hair?

9. How to trim your own hair?

10. How to dermaplane?

In line with the domination of hair in the beauty how to’s questions, it also charted at the top in the “How to style” questions where 6 of the top 10 questions were related to hair! If we look at the magnitude of the global haircare market, it is projected to grow from $77.15 billion in 2021 to $112.97 billion in 2028 at a CAGR of 5.6% in the forecast period, 2021-2028. One thing is for certain, hair care market is here to stay, even when people are locked indoors!

References:

1. www.trends.google.com – Accessed August 14, 2021
2. Fortune Business Insights – Accessed August 14, 2021
3. Cover image credit – Caio from Pexels

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